案例1 淘宝会员的注册 ·············································································································001
实验1.1 淘宝账号的注册························································································································001
实验1.2 网购一件商品····························································································································003
案例2 淘宝网店的注册 ·············································································································006
实验2.1 开通自己的网店························································································································006
实验2.2 熟悉淘宝卖家工作台················································································································009
案例3 产品发布 ························································································································011
实验3.1 在淘宝上发布一款产品·············································································································011
实验3.2 设置店铺基本信息····················································································································013
案例4 产品标题的优化 ·············································································································016
实验4.1 为宝贝拟定一个标题················································································································016
实验4.2 宝贝标题的优化························································································································017
案例5 店铺美化 ························································································································020
案例5.1 店铺装修各模块功能················································································································020
实验5.2 装修我们的网店························································································································023
案例6 消费者保障服务 ·············································································································025
实验6.1 了解消费者保障服务················································································································025
实验6.2 加入基础消保服务····················································································································026